Case Study:
Hangover Cure — Building a Smarter eCommerce System
Overview
Hangover Cure is a hydration and recovery brand designed to help people feel refreshed and re-energized after long nights or workouts.
They partnered with LaborTech Solutions to strengthen their online presence and create a system that could generate consistent sales automatically.Hangover Cure is a hydration and recovery brand focused on helping people feel refreshed after long nights, workouts, or busy days.
Their formula combines premium ingredients designed for fast rehydration and energy restoration — but while the product performed well, the online experience didn’t reflect its potential.
That’s when LaborTech Solutions stepped in to build a complete digital system that would strengthen the brand’s visibility, automate customer engagement, and increase sales across every channel.
Client: Hangover Cure
Industry: eCommerce / Consumer Goods
Services Provided: CRM Automation, Referral System, Website & SEO, GBP Optimization, Advertising
Objective
Create automated eCommerce system
Improves conversion rates
Builds long-term customer relationships
Create a connected and automated eCommerce growth system that increases traffic, improves conversion rates, and builds long-term customer relationships — with ongoing optimization and support.
The Challenge
Before partnering with LaborTech Solutions, Hangover Cure faced several common eCommerce challenges:
They needed a system, not just a website — something that could manage traffic, convert visitors, and keep customers coming back without constant manual work
The Solutions
Our team developed an end-to-end digital strategy built around automation, analytics, and optimization.
The goal was simple — make the brand’s online presence work as efficiently as its product.
1. Automation & CRM
We connected Hangover Cure’s Shopify store directly to LaborTech’s CRM, creating a single hub to track leads, orders, and customer behavior.
From there, we built automated email and SMS workflows that send personalized messages for:
“These automations helped keep customers engaged, recover lost sales, and increase repeat orders — all while reducing manual work for the team.”
3. Google Business Profile Optimization
We built and optimized Hangover Cure’s Google Business Profile (GBP) to strengthen visibility in search and maps.
By adding service descriptions, high-quality images, and regular keyword-rich posts, the brand now appears more frequently for both branded and hydration-related searches.
“This boosted credibility and helped customers find the product directly through Google search.”
2. SEO
Optimized the Shopify website for conversions and search performance.Our updates included:
“As a result, the website became more discoverable, engaging, and easier to navigate — improving both traffic quality and conversion rate.”
4. Referral Program
To boost organic growth, we launched a “Share & Save” referral program that rewarded existing customers for every successful referral.
Each referral generated a unique code, tracked automatically through the CRM, and delivered a discount to both the sender and the friend.
“This turned satisfied customers into a consistent source of new traffic and repeat sales.”
5. Advertising
We launched and managed targeted ad campaigns across Google and Meta designed to increase visibility and drive high-intent traffic to the website.
Each campaign was connected to the CRM for full tracking — from the first click to completed sale — allowing us to monitor real results in real time.
“Through strategic targeting, creative testing, and retargeting past visitors, Hangover Cure achieved consistent sales growth and improved return on ad spend month after month.”
6. Social Media Growth
We developed a content strategy for social media focused on short, relatable, and engaging videos that aligned with the brand’s recovery lifestyle.
Our team posted consistently using a balanced mix of educational, entertaining, and customer-centered content, keeping the message authentic and on-brand.
“This strategy helped grow Hangover Cure’s social media following to over 9,000 engaged followers, driving stronger brand visibility and increased traffic to the online store.”
The Outcome
With a new CRM automation, referral system, and optimized advertising in place, Hangover Cure now runs like a well-oiled digital machine.
Automation handles daily engagement, ads deliver consistent traffic, and continuous optimization keeps performance improving month after month.
“Beyond sales growth, the brand has also expanded its social media presence, gaining over 9,000 social media followers through consistent, authentic content that connects with its audience and builds trust.”
Today, Hangover Cure’s eCommerce system works 24/7 — generating sales, engaging customers, building brand awareness, and keeping operations secure through smart automation and digital management.
