Case Study:

Case Study: Xtreme Autowerx — Driving Real Growth with Digital Precision

Overview

Xtreme Autowerx is a full-service automotive detailing and performance shop based in Olathe, Kansas.
They specialize in auto detailing, ceramic coatings, paint correction, window tinting, and custom vehicle enhancements.
Known for precision and craftsmanship, Xtreme Autowerx wanted to bring that same level of professionalism to their digital presence.


Their reputation in the community was strong. But their digital presence wasn’t keeping up. That’s where LaborTech Solutions stepped in.

Client: Xtreme Autowerx
Industry: Auto Detailing & Performance
Services Provided: Website Redesign, SEO Optimization, Google Ads Management, CRM Automation, Analytics

VISIT Xtreme Autowerx

Objective

Increase qualified leads

Enhance online visibility

Build a consistent digital system

Create a connected and automated digital marketing system that increases qualified leads, improves local search visibility, and strengthens Xtreme Autowerx’s brand reputation through website optimization, paid advertising, and ongoing performance tracking.

The Challenge

Xtreme Autowerx had a strong local reputation built through referrals and repeat customers — but limited digital traction.
They faced several key issues:

  • An outdated website with poor conversion performance
  • Inefficient Google Ads campaigns with no clear ROI
  • No system to track, organize, or follow up with leads
  • Weak social media engagement and low brand visibility online

“To scale beyond word-of-mouth, the business needed a connected digital ecosystem that could generate, manage, and nurture leads automatically.”

Magnifying glass highlights small business crash concept with coins and letter blocks on white background.

The Solutions

Our team at LaborTech Solutions developed a connected marketing system that gave Xtreme Autowerx full control of their digital growth — from awareness to conversion.

1. Website & SEO Optimization

We connected Hangover Cure’s Shopify store directly to LaborTech’s CRM, creating a single hub to track leads, orders, and customer behavior.
From there, we built automated email and SMS workflows that send personalized messages for:

  • Redesigned a high-speed, conversion-focused website optimized for mobile users.
  • Implemented local SEO keywords like auto detailing Olathe and ceramic coating Kansas City.
  • Added metadata, alt text, and service-based landing pages to improve Google ranking.
  • Enhanced the Google Business Profile (GBP) with optimized content, reviews, and posts to improve map visibility.

“Our website and SEO strategy helped Xtreme Autowerx attract more local customers, increase online bookings, and stay visible where it matters most — all while their system runs automatically in the background.”

2. Google Ads Management

We handle their Google advertisement.

  • Rebuilt campaigns targeting high-intent, local search terms.
  • Optimized ad copy, bidding, and conversion tracking to reduce wasted spend.
  • Aligned ad messaging with landing page offers for higher relevance.
  • Delivered a 5x Return on Ad Spend (ROAS) within 60 days.

“Our optimized ad strategy helped Xtreme Autowerx achieve a 5x Return on Ad Spend — turning local searches into real customers and measurable growth.”

5x roi in ads by Xtreme

3. CRM Integration & Automation

  • Connected the website, ads, and forms to LaborTech’s CRM for centralized lead management.
  • Connected the website, ads, and forms to LaborTech’s CRM for centralized lead management.
  • Automated follow-ups, appointment reminders, and missed call messages.
  • Set up tagging and reporting dashboards to track conversions and ROI across all sources.
  • Enabled two-way texting and email for fast, personalized communication with customers.

“Our optimized ad strategy helped Xtreme Autowerx achieve a 5x Return on Ad Spend — turning local searches into real customers and measurable growth.”

4. Social Media Growth

  • Created branded social media content showcasing before-and-after results, reviews, and service highlights.
  • Built a monthly posting schedule to maintain brand consistency and improve engagement.
  • Increased audience reach and generated inbound leads directly from DMs and post comments.
  • Resulted in a 175% boost in engagement during the first 30 days.

“With a consistent posting strategy and engaging visual content, Xtreme Autowerx saw a 175% boost in engagement within the first month — turning online activity into real local visibility and leads.”

The Results

After launching LaborTech’s complete digital growth system, Xtreme Autowerx experienced dramatic improvements across every marketing channel.

CategoryImpact
Lead GenerationWebsite traffic and visibility grew significantly through SEO and optimized user experience.
Website PerformanceThe business now consistently receives new qualified leads through Google Ads, social media, and the CRM system.
Conversion RateOptimized calls-to-action and faster response times led to more appointments and higher booking rates.
Google Ads EfficiencyAd campaigns now deliver a measurable and profitable return with improved targeting and tracking.
Social Media PresenceEngagement more than doubled, helping build stronger brand awareness and local trust.
Customer CommunicationAutomated CRM workflows ensure every inquiry is followed up quickly, reducing missed opportunities.

The Outcome

In just two months, Xtreme Autowerx transitioned from a basic online presence to a fully optimized digital system that generates steady leads and measurable revenue.
Their website, ads, CRM, and social channels now work in sync — providing a scalable foundation for long-term growth powered by LaborTech Solutions.

“Xtreme already had the quality and reputation. Our job was to build them the digital engine to match it.
Now, their marketing runs as smooth as the cars they detail.”
— LaborTech Solutions Team

⭐Client Testimonials⭐

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