Case Study:
ProCourts KC — Elevating Online Visibility and Lead Generation
Overview
ProCourts KC specializes in sports and play surface solutions, including professional basketball, pickleball, and tennis court installations across the Kansas City area.
Before partnering with LaborTech Solutions, the company relied primarily on word-of-mouth and offline marketing. However, with a growing market for athletic facility construction, they needed a stronger digital presence to reach new clients, generate qualified leads, and showcase their expertise online.
Client: ProCourts KC
Industry: Sports Construction & Surface Solutions
Services Provided: Website Redesign, SEO Optimization, Social Media Management, Content Marketing, Analytics & Performance Trackingg Optimization
The Challenge
ProCourts KC was facing declining online visibility and low website engagement. Despite having strong local credibility, their digital channels weren’t driving enough inquiries or brand awareness.
They faced several key issues:
“ProCourts KC needed a modern, results-driven digital strategy — one that could rebuild traffic, attract qualified leads, and increase project inquiries across Kansas City.”
The Solutions
LaborTech Solutions developed a comprehensive digital marketing plan focused on improving SEO visibility, strengthening social presence, and driving high-quality traffic through content and web optimization.
1. Website & SEO Optimization
We enhanced the website for faster loading speeds, clearer service structure, and better keyword integration to target local and regional searches.
- Improved website rankings and organic visibility
- Strengthened backlinks and optimized metadata
- Implemented local SEO terms like pickleball court installation Kansas City and sports court resurfacing Missouri
“By optimizing ProCourts’ site for search and performance, we turned it into a consistent lead source that reflects their professional quality.”
2. Content & Social Media Marketing
We introduced a structured content calendar combining blog articles, social media posts, and project highlights to educate and engage potential clients.
- Boosted engagement across Instagram and Facebook
- Published blogs showcasing project materials, maintenance tips, and installation best practices
- Strengthened brand authority through visual storytelling
“Social content helped turn before-and-after projects into lead-generating assets — building trust and recognition with every post.”
3. Brand Recall & Traffic Strategy
To counteract the drop in direct traffic, we developed a remarketing and brand recall system across web and social platforms.
- Improved backlink partnerships and directory visibility
- Reinforced traffic channels through consistent branded content
- Launched a targeted strategy to convert visitors into inquiries
“Consistent brand messaging across platforms increased recall, helping ProCourts stay top of mind for new and returning customers.”
The Results
Between early 2024 and mid-2025, ProCourts KC saw a major rebound in digital performance.
- +28% increase in total website sessions
- +63% rise in organic search traffic, driven by stronger SEO rankings
- +460% surge in social media traffic, showing the success of consistent engagement strategies
- Referral traffic grew steadily, supporting overall performance stability
These results highlight the effectiveness of SEO improvements, social media consistency, and digital growth strategies working together to strengthen reach and conversions.
“ProCourts KC transformed its online presence into a steady growth engine — turning visibility into qualified leads and measurable business growth.”