Case Study:
Tyrer Wholesale Floor Covering — Building a Stronger Digital Foundation
Overview
Tyrer Wholesale Floor Covering, based in Lenexa, Kansas, provides high-quality flooring solutions for both residential and commercial clients. Offering carpet, hardwood, tile, and vinyl products, Tyrer has become a trusted local name for durable and stylish flooring installations.
However, while their in-store presence and word-of-mouth referrals were strong, their online visibility was limited — resulting in missed opportunities to connect with new customers searching for flooring services online.
LaborTech Solutions partnered with Tyrer to modernize their online presence through website redesign, SEO optimization, paid advertising, and content-driven engagement strategies.
Client: Tyrer Wholesale Floor Covering
Industry: Flooring & Construction
Services Provided: Website Redesign, SEO Optimization, Social Media Management, Content Marketing, Analytics & Performance Tracking
The Challenge
Tyrer Wholesale Floor Covering faced multiple challenges that restricted digital growth:
“Tyrer’s online presence didn’t reflect the scale or quality of their business — they needed a strategy that matched their reputation.”
The Solutions
LaborTech Solutions implemented a targeted digital marketing strategy to boost visibility, engagement, and conversions.
1. Marketing Audit
We performed a complete marketing audit to identify performance gaps, evaluate SEO structure, and uncover new growth opportunitie
“The audit revealed quick wins — from keyword opportunities to UX improvements — that helped Tyrer see results faster.”
2. SEO Optimization
LaborTech enhanced Tyrer’s website ranking potential through on-page and local SEO, ensuring the company appeared for key flooring searches in Lenexa and nearby areas.
- Optimized metadata and page speed
- Implemented flooring-related local keywords
- Created SEO-driven blog content
“Optimized SEO helped Tyrer stand out among Kansas flooring competitors, bringing in consistent search-driven leads.”
3. Paid Ads & Email Campaigns
We launched targeted paid ads and follow-up email campaigns to boost recall and conversions.
This multichannel approach re-engaged past visitors while attracting new customers searching for flooring services.
“Strategic paid campaigns and remarketing helped bring Tyrer’s brand in front of the right audience at the right time.”
4. Social Media Revamp
LaborTech rebuilt Tyrer’s social media strategy to reflect the company’s craftsmanship and customer success.
- Developed branded content around flooring trends and installation tips
- Highlighted local projects and customer testimonials
“Social media consistency helped re-establish trust and credibility with both homeowners and contractors.”
5. Website & UX Improvements
We redesigned Tyrer’s website with a cleaner layout, faster performance, and optimized user experience, making it easier for customers to browse products, request quotes, and engage with the brand.
“A strong website now serves as the foundation of Tyrer’s digital marketing — fast, functional, and focused on conversion.”
The Results
Between Q4 2024 and Q2 2025, Tyrer Wholesale Floor Covering achieved major digital growth across multiple performance metrics.
- Website traffic increased by 42%, showing strong engagement momentum.
- Organic search grew by 35%, reflecting improved SEO visibility.
- +460% surge in social media traffic, showing the success of consistent engagement strategies
- Direct traffic more than doubled (up 103%), showing stronger brand recognition and return visits.
These results highlight the impact of a cohesive SEO, UX, and marketing strategy, designed to not only attract visitors but convert them into long-term customers.
“By combining SEO, paid ads, and social content, LaborTech transformed Tyrer’s online presence into a consistent growth channel.”