Case Study:
Pileggi Painting — Turning Visibility Into Consistent Growth
Overview
Pileggi Painting, a professional residential and commercial painting company based in Kansas City, is known for its high-quality finishes and customer satisfaction.
While their craftsmanship earned local referrals, the company lacked a digital foundation to generate consistent inbound leads or establish a strong online presence.
To solve this, LaborTech Solutions built a complete digital marketing strategy — connecting Pileggi’s reputation with the online systems needed to attract and convert new customers.
Client: Pileggi Painting
Industry: Residential & Commercial Painting Services
Services Provided: Website Design & SEO Optimization, Social Media Management, Advertising & Lead Nurturing, CRM Automation, Analytics & Performance Tracking
The Challenge
Pileggi Painting faced several barriers that limited their growth potential:
“Pileggi Painting needed an online system that could turn their craftsmanship and reputation into measurable, repeatable growth.”
The Solutions
LaborTech Solutions developed a multi-channel digital strategy designed to strengthen visibility, build brand credibility, and increase conversions.
1. Website & SEO Optimization
We created a high-converting, SEO-optimized website to showcase Pileggi’s portfolio and generate organic traffic.
- Improved service descriptions and project galleries.
- Added keyword-rich content like interior painting Kansas City and wood rot repair Kansas.
- Enhanced page speed, structure, and lead form tracking.
“The new website gave Pileggi Painting a professional, high-performing foundation that turns web traffic into leads.”
2. Social Media & Content Strategy
Our team implemented a consistent posting schedule and developed educational, visual, and community-driven content to grow brand awareness.
- Launched social posts featuring project transformations and color tips.
- Created blog posts around trending topics like choosing exterior colors and seasonal maintenance.
- Improved reach and engagement through local targeting.
“By aligning content with local homeowners’ interests, Pileggi Painting became a familiar name in Kansas City’s online conversation.”
3. Advertising & Lead Nurturing
We introduced a targeted advertising campaign paired with an automated CRM workflow to streamline customer follow-ups.
- Set up ads promoting key services like cabinet refinishing and deck staining.
- Created automated email and SMS workflows to follow up on leads.
- Improved conversion tracking to measure ad performance and ROI.
“Automation turned inquiries into booked projects — ensuring every lead was followed up with and nothing slipped through the cracks.”
The Results
Between Q4 2024 and Q2 2025, Pileggi Painting achieved measurable, sustained growth across web and social platforms.
- 30.5% increase in total website sessions, driven by SEO and paid traffic.
- Organic search traffic doubled, showing stronger ranking performance.
- Referral traffic grew by 53%, reflecting stronger partnerships and repeat clients.
- Organic search traffic doubled, showing stronger ranking performance.
These results highlight the effectiveness of SEO improvements, social media consistency, and digital growth strategies working together to strengthen reach and conversions.
“With an optimized website, consistent SEO, and automated lead nurturing, Pileggi Painting transformed from a referral-only business to a digital success story.”