Case Study:
Bathtub & Tile Restorations — Building a Stronger Digital Foundation
Overview
Bathtub & Tile Restorations is a home improvement company based in Independence, Missouri, specializing in bathtub refinishing, tile and shower restoration, and full bathroom remodeling.
Despite strong craftsmanship and word-of-mouth referrals, the business needed a modern digital presence to attract consistent leads and increase brand visibility.
Client: Bathtub & Tile Restorations
Industry: Home Improvement
Services Provided: Website Design & Branding, SEO Optimization, Google Ads Management, CRM Automation,Content Marketing & Blogging
Objective
Build a professional online presence
Increase search visibility and lead generation
Automate customer communication and follow-ups
Create a connected digital marketing system that strengthens Bathtub & Tile Restorations’ brand identity, improves Google visibility through SEO and GBP optimization, and streamlines customer engagement through automation and targeted campaigns — driving consistent, qualified leads month after month.
The Challenge
Before partnering with LaborTech Solutions, Bathtub & Tile Restorations faced several major challenges:
“The company needed a complete digital marketing system that could attract new customers, showcase their work, and convert visitors into leads.”
The Solutions
LaborTech Solutions implemented a full-scale digital strategy focused on visibility, engagement, and conversions.
1. Website & Branding
We designed a modern, SEO-optimized website that reflects Bathtub & Tile Restorations’ professional craftsmanship and reliable service.
The new site improved navigation, added detailed service pages, and included a project gallery to showcase real refinishing and remodeling results — all built to increase trust and drive inquiries.
Alongside the website launch, we developed a consistent brand identity, including updated colors, tone, and visuals that aligned with the company’s image and values.
“Our website and branding strategy helped Bathtub & Tile Restorations attract more homeowners, build credibility, and create a consistent professional image that drives steady online inquiries.”
2. SEO & Ads
We optimized Bathtub & Tile Restorations’ website with local and service-based SEO strategies to ensure the business appeared in searches from homeowners across the Kansas City metro.
Target keywords like bathtub refinishing Overland Park, Bathtub Restorations Kansas City, and bathroom remodeling near me helped improve visibility and attract qualified leads.
To complement organic growth, we launched targeted Google Ads campaigns focused on high-intent searches. Each ad directed users to conversion-optimized landing pages, ensuring traffic turned into real inquiries.
“Bathtub restoration’ became one of the top-performing keywords on Google Business Profile, driving consistent visibility and new customer inquiries for Bathtub & Tile Restorations across the Kansas City area.”
3. Social Media & Blogposting
We developed a consistent blog post & social media strategy that showcased Bathtub & Tile Restorations’ craftsmanship and results through before-and-after transformations, customer testimonials, and educational content.
Our team created branded posts that aligned with the company’s new visual identity, helping build credibility and recognition across all platforms.
By maintaining a monthly posting schedule, we kept the audience engaged and active while driving traffic back to the website.
This consistent content approach increased visibility, strengthened community trust, and generated more direct messages and inquiries.
“By showcasing real project results and maintaining brand consistency online, Bathtub & Tile Restorations built stronger connections with homeowners — turning engagement into new leads.”
4. Automation & Email Campaigns
We implemented LaborTech’s CRM system to automate customer communication and streamline follow-ups.
The automation was designed to capture new leads from the website, assign them within the CRM, and send instant responses — ensuring every inquiry received attention right away.
Our team also created email marketing campaigns to nurture existing leads and re-engage past customers. These included follow-up messages, review requests, and seasonal promotions highlighting refinishing services.
“Through automation and personalized email campaigns, Bathtub & Tile Restorations turned one-time inquiries into lasting customer relationships — creating steady growth with minimal manual effort.”
The Results
From Q4 2024 to Q2 2025, the results showed clear upward momentum:
Website traffic grew 25%, showing stronger online reach.
Organic search rose 41%, driven by SEO and consistent updates.
Direct traffic increased 55%, reflecting better brand awareness and repeat visits.
Social traffic grew 43%, supported by ongoing campaigns and audience engagement.
Together, these improvements built a sustainable growth system, helping Bathtub & Tile Restorations establish long-term digital credibility and consistent lead flow.
“Bathtub & Tile Restorations had the skill — we helped them get seen. By building their online presence, we turned word-of-mouth success into measurable digital growth.”
-LaborTech Team