Case Study:
Midwest Hemorrhoid Treatment Center (MHTC) — Driving Patient Growth Through Targeted Digital Marketing
Overview
Midwest Hemorrhoid Treatment Center (MHTC) is a specialized medical clinic located in the Kansas City area, dedicated to providing advanced treatment for hemorrhoids and colorectal conditions.
The clinic focuses on delivering compassionate, minimally invasive care to help patients find long-term relief and improve their quality of life.
Despite their strong medical reputation and loyal patient base, MHTC needed to modernize its marketing approach. Traditional advertising methods — such as TV commercials, billboards, radio spots, and newspaper ads — were no longer producing the same results.
To stay competitive and cost-efficient, the clinic partnered with LaborTech Solutions to develop a targeted digital marketing strategy aimed at driving more patient registrations and measurable growth online.
Client: Midwest Hemorrhoid Treatment Center (MHTC)
Industry: Healthcare & Medical Services
Services Provided: Digital Advertising (Meta Ads), Audience Targeting, Campaign Strategy, Analytics & Reporting, Ongoing Optimization
The Challenge
MHTC was running into an issue with creative marketing ideas. The same tactics that had worked in the past were no longer delivering results — including TV commercials, billboard ads, local radio jingles, and newspaper placements.
They faced several key issues:
The Solutions
LaborTech Solutions designed a digital marketing strategy centered on data-driven audience targeting and performance tracking.
1. Data-Driven Strategy
LaborTech Solutions developed a digital marketing strategy centered on audience targeting and performance tracking.
This approach allowed MHTC to focus advertising spend on users most likely to convert into new patients, reducing wasted impressions and improving overall campaign efficiency.
“By shifting from traditional advertising to data-driven targeting, MHTC was able to reach the right patients at the right time — maximizing every dollar spent and reducing wasted ad costs.”
2. Meta Advertising Campaigns
Our team created custom Meta advertisements highlighting MHTC’s core services, including colonoscopies and hemorrhoid treatments.
Each ad used tailored images, engaging copy, and clear calls to action — all optimized through Meta’s algorithm to reach the most relevant audiences.
“Our Meta ad campaigns helped MHTC connect with thousands of potential patients through personalized, educational content — turning awareness into real appointments.”
3. Geographic Targeting
We implemented location-based targeting to ensure ads were shown only within a defined radius around MHTC’s clinic.
This helped capture high-intent patients searching for care locally and drove them directly to the website and patient registration page.
“By focusing ads within a specific geographic radius, MHTC reached patients who were actively seeking treatment nearby — driving qualified traffic directly to their registration page.”
Statistics & Key Takeaways
- MHTC ran two different advertisements on Meta. One was to increase their registration around Colonoscopies and the other was to increase patient registration around Hemorrhoid treatments.
- This chart represents the month-by-month breakdown of link clicks to MHTC’s Patient Registration page.
- LaborTech Solutions drove an average of 1,018 people to MHTC’s clinical registration form on their website every month from May 1ˢᵗ –October 31ˢᵗ of 2024.
- The average cost to run these Ad’s from May 1ˢᵗ – October 31ˢᵗ was $508.13 per month.
- The average cost to drive 1 person from Meta to MHTC’s website was $2.
Note: The ad spend varies each month as we adhered to the daily spend and the amount of days MHTC wanted to run advertisements.
The Results
Through LaborTech’s targeted digital marketing campaigns, MHTC saw a 6.48% increase in revenue from May to October 2024 compared to the same period in 2023.
The clinic gained consistent website traffic and new patient registrations, creating a predictable, cost-effective system for patient acquisition.
MHTC continues to work with LaborTech Solutions to optimize ad performance and maintain steady growth in patient inquiries and appointments.