What Are Good Open Rates, CTRs, & CTORs for Email Campaigns?
Email marketing remains a cornerstone of effective digital strategies for businesses across the Western United States. But how do you measure the success of your campaigns? Understanding metrics like open rates, click-through rates (CTRs), and click-to-open rates (CTORs) is critical to refining your email marketing strategy.
Why Metrics Matter in Email Campaigns
- Open Rates: How many recipients opened your email.
- CTR: Percentage of recipients who clicked a link.
- CTOR: Clicks divided by opens—measuring email content effectiveness.
Industry Benchmarks
Open Rates
- Average: 20%–30%
- Higher: Nonprofits, Education (30%+)
- Lower: E-commerce (15–20%)
Click-Through Rates (CTR)
- Average: 2%–5%
- Best: Personalized campaigns, clear CTAs
Click-to-Open Rates (CTOR)
- Average: 10%–20%
- High: Strong alignment between subject line and content
Tips to Improve Email Metrics
Improve Open Rates
- Craft engaging subject lines
- Optimize send times
- Segment your audience
Boost CTRs
- Use clear CTAs
- Enhance emails with visuals
- Test different layouts and formats
Increase CTORs
- Align subject line with email content
- Offer real value
- Keep content concise and readable
How LaborTech Solutions Can Help
LaborTech Solutions offers:
- Advanced email analytics
- Personalized campaign strategies
- Full-service email marketing support
Book a demo today to boost your email results.