Launching The Cleaning Authority – Lenexa’s Google Ads Lead Engine From Day One
From a Brand-New Campaign to a 73% Conversion Rate Lift in 12 Weeks
A Google Ads Launch Built for Home Services
The Cleaning Authority – Lenexa
The Cleaning Authority – Lenexa is a residential and commercial cleaning service serving homeowners across Lenexa, Overland Park, Shawnee, Mission, Prairie Village and the surrounding Kansas City communities.
For The Cleaning Authority – Lenexa, LaborTech Solutions launched a brand-new Google Search campaign on July 9, 2026, built call and estimate tracking, and optimized the account week by week to turn a modest daily budget into a steady flow of qualified leads.
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Services Offered
Solutions designed to put your services in front of homeowners ready to book.
Google Search Ads
A campaign structured around each cleaning service so every search lands on a relevant ad and page.
Call Tracking & Call Assets
Click-to-call ads and call tracking that capture high-intent mobile searchers in one tap.
AI Max Expansion
AI-powered search matching that finds new converting searches beyond the core keyword list.
Negative Keyword Optimization
An ongoing buildout that filters out irrelevant searches so budget goes to real prospects.
Local Geo-Targeting
Spend focused on the cities and ZIP codes inside the Lenexa service area.
Conversion Tracking & Reporting
Online estimate requests and calls tracked as qualified leads, so results are measured in real business.
The Challenge
Launching a lead engine in a crowded franchise market
The Cleaning Authority – Lenexa needed more than ads. It needed a campaign that could compete with national cleaning franchises and lead aggregators on a small daily budget, and turn clicks into booked estimates.
- No existing Google Ads campaign or performance history
- A modest daily budget in a competitive metro market
- National franchise brands bidding on the same searches
- Multiple service lines that each needed their own targeting
- Leads needed to be tracked as real estimates and calls
The Solution
A Search campaign built around services and calls
LaborTech built the Lenexa Cleaning Services – Search campaign from scratch, with every service line, call path and lead form tracked from the first click.
- Ad groups for house, move-in/move-out, office, apartment and disinfection cleaning
- Call assets for one-tap calls from mobile searchers
- AI Max to expand reach beyond core keywords
- Online estimates and calls tracked as qualified leads
- Geo-targeting focused on the Lenexa service area
Ongoing Optimization
Conversion rate up 73% in one month
As the negative-keyword buildout filtered out irrelevant searches, the campaign got sharper every week. Fewer wasted clicks meant more leads from the same budget.
- Conversion rate grew from 14.9% in August to 25.8% in September
- September delivered more conversions on 28% fewer clicks than August
- Negative-keyword buildout refined traffic quality
- More leads per dollar without raising the budget
Google Ads Performance
1 in 5 Clicks Became a Lead in the First 12 Weeks
From July 8 through October 2, 2026, the campaign turned searches into a steady stream of online estimate requests and phone calls for The Cleaning Authority – Lenexa.
- Conversion rate: 19.8%
- Click-through rate: 5.46%
- Conversion rate lift: 73% (14.9% in August → 25.8% in September)
- Top-of-page ad placement: 61% of the time
- Search impression share: 14.6%, ahead of every franchise competitor
Channel Performance
Mobile and calls drove the results
Phones generated the large majority of clicks and conversions, and call assets turned mobile searchers into direct phone leads.
- 86% of conversions came from phones
- 83% of clicks came from phones
- 20.3% mobile conversion rate vs. 16.5% on desktop
- 47% of calls from call assets converted into leads
What the Results Show
Smart targeting beat bigger budgets
AI-powered expansion and local focus helped a small-budget account outperform national franchise brands.
- AI Max: expanded and landing-page matches drove half of all keyword conversions at an 18% lower cost per conversion than core keywords
- Geography: Lenexa and Overland Park drove 82% of conversions; Shawnee was the top-converting city at 23.7%
- Competition: 14.6% impression share, ahead of Molly Maid (11.7%) and every other franchise competitor, with Two Maids, Maids.com and CottageCare all under 10%
- Visibility: ads showed at the top of the page 61% of the time
Performance by Service Line
Leads across every service
Share of conversions by service line:
| Service Line | Share of Conversions |
|---|---|
| House cleaning | 44% |
| Move-in / move-out | 21% |
| Office cleaning | 15% |
| Home disinfection | 10% |
| Apartment cleaning | 9% |
The Outcome
A proven lead engine for local cleaning services
The Cleaning Authority – Lenexa now has a fully tracked Google Ads campaign that brings in estimate requests and calls every week, built around its service lines and the communities it serves.
In its first 12 weeks, the campaign converted nearly 20% of clicks into leads, lifted its conversion rate 73% month over month, and out-competed the national franchise brands, all on a modest daily budget.
Because this is a launch, long-term trends are still building. These first 12 weeks show the strength of the setup, the impact of ongoing optimization, and a strong foundation for continued growth.
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Ready to Get Similar Results?
Let’s discuss your goals and create a strategy tailored to your business.