From Restoration Growth to Service Expansion: The Brush & Co. Story
How LaborTech grew Bathtub & Tile Restorations and built the digital foundation for its 2026 expansion into painting and remodeling.
Business Growth & Expansion Case Study
Bathtub & Tile Restorations, Now Brush & Co. by BTR
LaborTech Solutions first partnered with Bathtub & Tile Restorations, an Independence, Missouri company specializing in bathtub refinishing, tile and shower restoration, and bathroom remodeling.
We built the company’s website, search presence, advertising system, content strategy, and automated lead follow-up. These improvements helped Bathtub & Tile Restorations generate more traffic, improve its visibility across the Kansas City market, and build a stronger foundation for sustained growth.
In 2026, the company expanded beyond restoration services into residential painting, remodeling, flooring, and broader home improvement services. This expansion introduced the updated brand, Brush & Co. by BTR.
Client: Bathtub & Tile Restorations, now Brush & Co. by BTR
Industry: Bathtub & Tile Restoration, Painting, Remodeling & Home Improvement
Services: Website Design, Branding, SEO Optimization, Google Ads, CRM Automation, Content Marketing, and Blogging
All performance figures below belong to Bathtub & Tile Restorations and cover Q4 2024 through Q2 2025. The company expanded its services and introduced the Brush & Co. by BTR brand in 2026.
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Direct Traffic
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Social Traffic
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Organic Search
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Website Traffic
2024 to 2025
Growing Bathtub & Tile Restorations
LaborTech focused on making the restoration business easier to find, more credible online, and better equipped to convert interest into customer inquiries.
- Built a professional website and recognizable brand presence
- Improved organic visibility for restoration-related searches
- Increased traffic from search, social, and direct visits
- Created consistent lead capture and follow-up systems
2026 Expansion
Introducing Brush & Co. by BTR
With a stronger digital foundation and established market visibility, the company expanded its services in 2026.
- Residential interior and exterior painting
- Full home and kitchen remodeling
- Flooring installation and home improvement services
- A broader brand positioned for its next stage of growth
The Objective
Build a connected system for visibility and lead generation
- Create a professional and credible online presence
- Increase local search visibility and qualified inquiries
- Automate customer communication and lead follow-up
- Strengthen brand identity across every digital channel
- Build a foundation capable of supporting expanded services
“The goal was to create a connected marketing system that improved visibility, streamlined customer engagement, and generated consistent qualified leads.”
The Challenge
Strong craftsmanship without a digital foundation
- Heavy reliance on word-of-mouth and traditional marketing
- No established website or consistent brand identity
- Limited search visibility and low online traffic
- Inconsistent social engagement and few digital conversions
- No automated system for responding to and nurturing leads
“The company needed a complete digital marketing system that could attract homeowners, showcase its work, and convert visitors into leads.”
Website & Branding
A modern platform designed to build trust and drive inquiries
LaborTech created a search-optimized website with clear navigation, detailed service pages, and project imagery that demonstrated the company’s craftsmanship.
- Created a consistent visual identity and brand voice
- Added clear service information and conversion paths
- Built project galleries to establish credibility
- Improved navigation across desktop and mobile devices
- Created a scalable platform for future service expansion
“The website and branding strategy helped Bathtub & Tile Restorations attract homeowners, build credibility, and support steady online inquiries.”
SEO & Google Ads
Capturing high-intent local searches
Local and service-based SEO helped the business appear in searches from homeowners throughout the Kansas City metro. Targeted Google Ads complemented that organic growth by capturing immediate demand.
- Optimized local and service-focused search terms
- Improved metadata, content, and service-page relevance
- Created advertising campaigns for high-intent searches
- Directed paid traffic to conversion-focused landing pages
- Strengthened visibility across Google search channels
Social Media & Blogging
Turning real project results into trust-building content
Consistent social and blog content showcased project transformations, customer experiences, and practical home improvement information.
- Published before-and-after project transformations
- Featured customer testimonials and service education
- Maintained a consistent monthly publishing schedule
- Aligned content with the company’s visual identity
- Drove more website visits, messages, and inquiries
“Real project results and consistent branding helped turn online engagement into stronger homeowner relationships and new leads.”
CRM & Automation
Giving every inquiry an immediate next step
LaborTech implemented a CRM workflow that captures website leads, assigns inquiries, and sends prompt responses.
- Automated lead capture and internal assignment
- Instant responses for new website inquiries
- Follow-up email campaigns for active prospects
- Review requests for completed projects
- Seasonal promotions and past-customer re-engagement
Less manual follow-up and more consistent communication
Automated responses and personalized campaigns helped the company nurture opportunities without allowing promising leads to go cold.
“Automation helped turn one-time inquiries into lasting customer relationships while reducing repetitive manual work.”
The Results
Measurable growth across every key traffic channel
From Q4 2024 through Q2 2025, the business achieved clear upward momentum across website, organic, direct, and social traffic.
- Website traffic increased by 25%, showing stronger overall online reach
- Organic search increased by 41%, supported by SEO and consistent updates
- Direct traffic increased by 55%, reflecting better brand awareness and more return visits
- Social traffic increased by 43%, supported by ongoing campaigns and audience engagement
What the Growth Means
Restoration growth that created room to expand
- Bathtub & Tile Restorations gained stronger online visibility
- Organic search became a sustainable traffic source
- Direct traffic showed stronger brand recognition
- Social content created additional discovery and inquiries
- The digital foundation supported the company’s 2026 expansion
The Outcome
From restoration growth to Brush & Co.
LaborTech’s work focused on growing Bathtub & Tile Restorations. The measured gains in website, organic, direct, and social traffic strengthened the company’s market position and digital credibility.
In 2026, the business used that stronger foundation to expand into painting, remodeling, flooring, and broader home improvement services under the Brush & Co. by BTR brand.
“The business already had the skill. LaborTech helped it get seen, turning word-of-mouth success into measurable digital growth.”
⭐Client Testimonials⭐
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