From Local Showroom to Digital Growth Engine: Tyrer Wholesale Floor Covering
A stronger website, strategic SEO, and consistent content turned Tyrer’s local reputation into measurable digital growth.
Digital Foundation Case Study
Tyrer Wholesale Floor Covering
Tyrer Wholesale Floor Covering provides high-quality residential and commercial flooring solutions in Lenexa, Kansas, including carpet, hardwood, tile, and vinyl.
Although Tyrer had earned a strong local reputation, limited online visibility prevented the company from reaching more customers searching for flooring services. LaborTech Solutions modernized its digital presence through website improvements, SEO, paid campaigns, and content-driven engagement.
Client: Tyrer Wholesale Floor Covering
Industry: Flooring & Construction
Services: Website Redesign, SEO Optimization, Social Media Management, Content Marketing, Paid Campaigns, and Analytics & Performance Tracking
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Social Media Traffic
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Website Traffic
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Organic Search
The Challenge
A trusted local business with limited digital reach
- Low online visibility restricted lead generation and reach
- Inconsistent website engagement reduced conversions
- Low direct traffic indicated limited digital brand recall
- The website did not reflect the company’s scale or quality
“Tyrer’s online presence didn’t reflect the scale or quality of its business. It needed a digital strategy that matched its reputation.”
Marketing Audit
Finding the fastest opportunities for growth
We began with a complete marketing audit to identify performance gaps, assess the website’s SEO structure, and uncover opportunities across search, content, and user experience.
“The audit revealed quick wins, from keyword opportunities to UX improvements, that helped Tyrer see results faster.”
SEO Optimization
Improving visibility for local flooring searches
- Optimized metadata, page structure, and loading performance
- Added locally relevant flooring keywords
- Created search-focused blog content
- Strengthened visibility throughout Lenexa and nearby areas
Paid Ads & Email
Reaching customers at the right moment
Targeted paid advertising and follow-up email campaigns helped introduce Tyrer to new flooring customers while re-engaging previous website visitors.
“Strategic paid campaigns and remarketing placed Tyrer’s brand in front of the right audience at the right time.”
Social Media Revamp
Turning craftsmanship into engaging content
- Branded content covering flooring trends and installation tips
- Local project highlights and customer testimonials
- Consistent publishing and visual presentation
- Content designed for homeowners and contractors
Website & User Experience
A faster, clearer path from browsing to requesting a quote
LaborTech redesigned Tyrer’s website with a cleaner layout, stronger performance, and a conversion-focused user journey.
- Easier product and flooring-category browsing
- Faster page performance across devices
- Clearer calls to action and quote-request paths
- A visual experience aligned with Tyrer’s established reputation
“The website now serves as the foundation of Tyrer’s digital marketing. It is fast, functional, and focused on conversion.”
The Results
Growth across every major acquisition channel
Between Q4 2024 and Q2 2025, Tyrer Wholesale Floor Covering achieved measurable gains across website, search, social, and direct traffic.
- Website traffic increased by 42%, demonstrating stronger overall engagement
- Organic search grew by 35%, reflecting improved search visibility
- Social media traffic surged by 460%, validating the new content strategy
- Direct traffic increased by 103%, showing greater brand recognition and more return visits
What the Growth Means
A stronger and more recognizable digital brand
- More flooring customers are discovering Tyrer online
- Improved organic visibility is generating sustainable traffic
- Social content has become a meaningful acquisition channel
- More customers are returning directly to the website
The Outcome
From showroom strength to digital momentum
Tyrer now has a connected digital foundation that supports its reputation, reaches new customers, and turns online attention into meaningful engagement.
“By combining SEO, paid ads, social content, and a stronger website, LaborTech transformed Tyrer’s online presence into a consistent growth channel.”