Xtreme Autowerx: Scaling Local Demand Through Google Ads
A performance-driven campaign strategy that transformed ad spend into consistent inbound bookings.
Executive Summary
Xtreme Autowerx is a paintless dent repair, ceramic coating, and detailing shop serving the Kansas City metro.
LaborTech Solutions implemented a high-performance Google Ads system that transformed a lean budget into a consistent stream of booked appointments.
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Ad Spend
The Challenge
- Compete with large detailing and body shop competitors
- Capture high-intent local search traffic
- Maintain strong ROI while scaling
- Identify high-performing campaigns and keywords
Our Strategy
We implemented a dual-campaign structure combining Search and Performance Max to maximize both efficiency and scalability.
- High-intent Search campaign targeting conversion keywords
- Performance Max campaign for scaling reach
- Ongoing keyword optimization and budget allocation
- Mobile-first targeting strategy
Performance Breakdown
The campaign generated 342 conversions from approximately $7.3K in spend, maintaining strong efficiency while scaling volume.
Performance Max became the primary growth engine, while Search campaigns ensured consistent high-intent conversions.
Peak performance delivered 30 conversions in a single week at just $8.59 per conversion.
Audience Insights
Mobile traffic dominates performance, driving the majority of conversions and engagement.
- 83.6% of clicks from mobile devices
- 85.7% of conversions from mobile
- Core audience age range: 25–44
- Peak conversion window: Fridays, 4–6 PM
Outcome
Xtreme Autowerx expanded from one location to two during the engagement.
The advertising system now produces consistent, scalable, and predictable revenue.
⭐Client Testimonials⭐
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