Case Study: Hangover Cure — Building a Smarter eCommerce System
Hangover Cure is a hydration and recovery brand designed to help people feel refreshed and re-energized after long nights or workouts.
They partnered with LaborTech Solutions to strengthen their online presence and create a system that could generate consistent sales automatically.Hangover Cure is a hydration and recovery brand focused on helping people feel refreshed after long nights, workouts, or busy days.
Their formula combines premium ingredients designed for fast rehydration and energy restoration — but while the product performed well, the online experience didn’t reflect its potential.
That’s when LaborTech Solutions stepped in to build a complete digital system that would strengthen the brand’s visibility, automate customer engagement, and increase sales across every channel.
Overview
- Client: Hangover Cure
- Industry: eCommerce / Consumer Goods
- Services Provided: CRM Automation, Referral System, Website & SEO, GBP Optimization, Advertising
Objective
Create a connected and automated eCommerce growth system that increases traffic, improves conversion rates, and builds long-term customer relationships — with ongoing optimization and support.
The Challenge
Before partnering with LaborTech Solutions, Hangover Cure faced several common eCommerce challenges:
-No automated follow-ups or customer journeys
-Limited visibility on Google and social platforms
-A basic Shopify site that wasn’t designed for conversions
-No referral program to encourage repeat buyers
-Advertising without clear tracking or optimization
They needed a system, not just a website — something that could manage traffic, convert visitors, and keep customers coming back without constant manual work.
The Solution
Our team developed an end-to-end digital strategy built around automation, analytics, and optimization.
The goal was simple — make the brand’s online presence work as efficiently as its product.
1. Automation & CRM
We connected Hangover Cure’s Shopify store directly to LaborTech’s CRM, creating a single hub to track leads, orders, and customer behavior.
From there, we built automated email and SMS workflows that send personalized messages for:
-Welcome series for new customers
-Abandoned cart recovery
-Review requests and loyalty offers
-Reorder reminders
These automations helped keep customers engaged, recover lost sales, and increase repeat orders — all while reducing manual work for the team.
2. SEO
Optimized the Shopify website for conversions and search performance.Our updates included:
- A cleaner, faster, mobile-friendly layout
- SEO targeting for terms like hangover recovery, hydration supplement, and electrolyte powder
- Improved on-page metadata, product descriptions, and internal linking
- A streamlined checkout experience for fewer drop-offs
As a result, the website became more discoverable, engaging, and easier to navigate — improving both traffic quality and conversion rate.
3. Google Business Profile Optimization
We built and optimized Hangover Cure’s Google Business Profile (GBP) to strengthen visibility in search and maps.
By adding service descriptions, high-quality images, and regular keyword-rich posts, the brand now appears more frequently for both branded and hydration-related searches.
This boosted credibility and helped customers find the product directly through Google search.
4. Referral Program
To boost organic growth, we launched a “Share & Save” referral program that rewarded existing customers for every successful referral.
Each referral generated a unique code, tracked automatically through the CRM, and delivered a discount to both the sender and the friend.
This turned satisfied customers into a consistent source of new traffic and repeat sales.
The Outcome
With a new CRM automation, referral system, and optimized advertising in place, Hangover Cure now runs like a well-oiled digital machine.
Automation handles the day-to-day engagement, ads bring consistent traffic, and ongoing optimization ensures the brand keeps growing month after month.
Today, Hangover Cure’s eCommerce system works 24/7 — generating sales, engaging customers, and strengthening brand awareness automatically.
“Hangover Cure already had the right product — we just built the system to make it sell itself.
And we keep optimizing it every month so the brand continues to grow stronger.”
— LaborTech Solutions Team