Case Study: Xtreme Autowerx — Driving Real Growth with Digital Precision
Xtreme Autowerx is a full-service automotive detailing and performance shop based in Olathe, Kansas.
They specialize in auto detailing, ceramic coatings, paint correction, window tinting, and custom vehicle enhancements.
Known for precision and craftsmanship, Xtreme Autowerx wanted to bring that same level of professionalism to their digital presence.
Their reputation in the community was strong. But their digital presence wasn’t keeping up. That’s where LaborTech Solutions stepped in.
Overview
- Client: Xtreme Autowerx
- Industry: Auto Detailing & Performance
- Location: Olathe, Kansas
- Services Provided: Website Redesign, SEO Optimization, Google Ads Management, CRM Automation, Analytics
The Challenge
Xtreme Autowerx had a strong local reputation built through referrals and repeat customers — but limited digital traction.
They faced several key issues:
- An outdated website with poor conversion performance
- Inefficient Google Ads campaigns with no clear ROI
- No system to track, organize, or follow up with leads
- Weak social media engagement and low brand visibility online
To scale beyond word-of-mouth, the business needed a connected digital ecosystem that could generate, manage, and nurture leads automatically.
The Solution
Our team at LaborTech Solutions developed a connected marketing system that gave Xtreme Autowerx full control of their digital growth — from awareness to conversion.
1. Website & SEO Optimization
- Redesigned a high-speed, conversion-focused website optimized for mobile users.
- Implemented local SEO keywords like auto detailing Olathe and ceramic coating Kansas City.
- Added metadata, alt text, and service-based landing pages to improve Google ranking.
- Enhanced the Google Business Profile (GBP) with optimized content, reviews, and posts to improve map visibility.
OLD WEBSITE
NEW WEBSITE
2. Google Ads Management
- Rebuilt campaigns targeting high-intent, local search terms.
- Optimized ad copy, bidding, and conversion tracking to reduce wasted spend.
- Aligned ad messaging with landing page offers for higher relevance.
- Delivered a 5x Return on Ad Spend (ROAS) within 60 days.
3. CRM Integration & Automation
- Connected the website, ads, and forms to LaborTech’s CRM for centralized lead management.
- Automated follow-ups, appointment reminders, and missed call messages.
- Set up tagging and reporting dashboards to track conversions and ROI across all sources.
- Enabled two-way texting and email for fast, personalized communication with customers.
4. Social Media Integration
- Created branded social media content showcasing before-and-after results, reviews, and service highlights.
- Built a monthly posting schedule to maintain brand consistency and improve engagement.
- Increased audience reach and generated inbound leads directly from DMs and post comments.
- Resulted in a 175% boost in engagement during the first 30 days.
The Results
After launching LaborTech’s complete digital growth system, Xtreme Autowerx experienced dramatic improvements across every marketing channel.
| Category | Impact |
| Lead Generation | Website traffic and visibility grew significantly through SEO and optimized user experience. |
| Website Performance | The business now consistently receives new qualified leads through Google Ads, social media, and the CRM system. |
| Conversion Rate | Optimized calls-to-action and faster response times led to more appointments and higher booking rates. |
| Google Ads Efficiency | Ad campaigns now deliver a measurable and profitable return with improved targeting and tracking. |
| Social Media Presence | Engagement more than doubled, helping build stronger brand awareness and local trust. |
| Customer Communication | Automated CRM workflows ensure every inquiry is followed up quickly, reducing missed opportunities. |
The Outcome
In just two months, Xtreme Autowerx transitioned from a basic online presence to a fully optimized digital system that generates steady leads and measurable revenue.
Their website, ads, CRM, and social channels now work in sync — providing a scalable foundation for long-term growth powered by LaborTech Solutions.
“Xtreme already had the quality and reputation. Our job was to build them the digital engine to match it.
Now, their marketing runs as smooth as the cars they detail.”
— LaborTech Solutions Team